Why Now is the Time to Start Your Small Business

The workforce is changing faster than ever. By 2030, it’s estimated that nearly 50% of the specialized labor force will be working as contractors, freelancers, fractional professionals, or running their own small businesses (2024 Deloitte Research).

For some, that shift feels exciting. The freedom to create, to serve clients in your own way, to finally turn that passion project into a business. For others, it feels overwhelming. Filing an LLC, setting up taxes, creating a business plan, getting the first few clients…it can feel like a never-ending list of “what do I do next?”

I know, because I’ve been there. I’ve worked in corporate, I’ve been part of small businesses, and I’ve launched my own entrepreneurial venture. And let me tell you...I learned some hard lessons along the way. But you don’t have to learn it all the hard way!

Your Startup Journey

When you’re starting out, you don’t necessarily need someone to give you complicated legal or tax advice (that’s what attorneys and accountants are for). What you do need is a guide. Someone who can help you navigate the steps, avoid common pitfalls, and stay focused on your purpose instead of getting lost in the grind.

That’s where my Guided Business Launch packages come in. I help new business owners:

• Facilitate the Wisconsin LLC filing process (without you spending hours on websites).

• Create a clear, simple business plan so you know where you’re going.

• Develop a strategy for getting clients, building visibility, and setting up systems.

• Stay accountable so you keep making progress instead of burning out.

Think of me as your partner in making sure the foundation of your business gets built the right way.

Why This Matters Right Now

The shift to independent work isn’t slowing down. Companies are leaning on contractors and fractional workers more than ever. At the same time, people are choosing to start side gigs or small businesses so they can:

• Add a second stream of income.

• Step out of the 9–5 grind.

• Build flexibility into their lives.

• Turn a skill or passion into something sustainable.

Three Levels of Support for Every Stage

Starter Launch Package: For those who just need help filing their LLC and getting a basic business plan in place.

Strategy Package (Most Popular): Includes starter package plus a guided strategy process, where we build out your marketing, operations, and growth trail map together.

Success Partner Package: All of the above, plus ongoing execution support and accountability sessions so you don’t just plan...you actually do.

And because every entrepreneur’s journey is unique, you can add on extras like a DISC assessment to better understand how to overcome predictable hurdles in you owning a business. 

The First Step is the Hardest. You Don’t Have to Take It Alone

Starting a business can feel overwhelming but it doesn’t have to. With the right guide, the process becomes less about confusion and more about clarity.

If you’ve been thinking about starting a side gig, transitioning into freelance / fractional work, or finally bringing your business idea to life, now is the time. The workforce is shifting and opportunities are waiting for those who step into it. 

Let’s take that first step together: Guided Business Launch